You can see who viewed your Facebook live video by looking at the number of views and the time someone spent watching it. However, if you posted your video as a general post, you will not see the name of the viewer. So, you will need to measure the performance of each individual video to see if it is reaching your target audience. In this article, I will explain how you can measure the performance of your live video on Facebook.
How to determine if your live video is reaching your target audience
Facebook’s “Views” feature is a great way to find out how well your live broadcasts are reaching your target audience. You can see how many people watched each live broadcast and what percentage stayed until the end. If your average completion rate is low, you probably need to improve your broadcasting skills. A good rule of thumb is to make your live broadcasts as interesting as possible. By doing this, you’ll be more likely to generate more fans and increase your fan base.
Facebook video is relatively short, so you need to convey the most important information in the first few seconds. Give your audience a sneak peek into what you’re going to talk about and convince them to watch the rest of the video. In addition, make sure you’ve written a great description, tags, and captions.
After you’ve recorded your live video, it will begin appearing in your viewers’ News Feeds. A longer live video will have more chances of being discovered by your target audience. You can even go up to 90 minutes in length. At the end, make sure to say goodbye and leave a link to your description so people can find it.
To increase your chances of reaching your target audience, subtitling your video is essential. It helps viewers stay engaged with your content and allows late viewers to catch up. A few tips for getting more viewers are to add a call to action asking them to Like your page and subscribe.
The Facebook video metric will also show you when viewers are dropping off. This can help you retain viewers and pinpoint the reason why they’re uninterested in your content. You can also look at negative feedback from viewers through actions like unliking, reporting posts as spam, and hiding posts. This information can help you determine which content is problematic and adjust your content accordingly.
Facebook Live has its own set of challenges compared to regular social media posts. It’s essential to determine your target audience before beginning your live video campaign. Using analytics will help you determine the best way to deliver the best content and create a goal-oriented strategy.
Before starting your Facebook live broadcast, make sure you introduce yourself and your purpose. Many people make the mistake of only introducing themselves once, but it’s critical to emphasize your context multiple times. This will keep your audience interested and increase your attendance. If your broadcast is a group effort, introduce everyone in a post at least 24 hours beforehand.
Another great way to increase engagement is to include comments. By using comments, you can ask your viewers to provide suggestions or ask them to provide input. By doing this, your viewers will be more engaged and will be more likely to comment on the live stream if they can influence the outcomes.